/01Geneva, CH
/02Public benefit
/03Est. 2025
A foundation by Laura Villars

Performance on track.
Commitment beyond it.

A Swiss public-benefit foundation supporting talent, mobility safety, responsible innovation and athlete welfare — on and off the track.

Motorsport shaped my discipline. The foundation channels that into impact.
— Laura Villars · Founder & CEO
Pillar 01Equal access to sport
Pillar 02Mobility safety
Pillar 03Responsible innovation
Pillar 04Athlete welfare
Mission · 2025 — onwards

A Swiss foundation at the intersection of sport, safety and innovation.

The Laura Villars Foundation is a public-benefit, non-profit foundation, politically and religiously neutral, operating in Switzerland and internationally. We address concrete challenges that sit at the crossroads of competitive sport and the mobility systems that surround it.

Through targeted programs, we reduce barriers to access, advance mobility safety as a learned public good, support responsible innovation in connected and autonomous mobility, and accompany athletes across their full career — including transitions, recovery and mental health.

A long-term mission · Not a career step
04
Programs

Four pillars,
one trajectory — from grid to impact.

Each program is built around a measurable outcome: a barrier removed, a behaviour learned, a safer system, a career protected.

01

Talent & equal opportunity through sport

Reduce financial and structural barriers to access sport-related pathways, with a focus on women and underrepresented backgrounds in motorsport.

Program detail
02

Mobility safety & security for all

Promote mobility safety education from childhood and across communities — a learned public good built on awareness and shared responsibility.

Program detail
03

Automotive innovation & future mobility

Support responsible innovation in AI, connected systems and cybersecurity that contributes to safer, smarter and more resilient mobility ecosystems.

Program detail
04

Athlete welfare & wellbeing support

Beyond performance: prevention, recovery, mental health and post-career life transitions — the structural support athletes deserve.

Program detail
Why
Manifesto

The reasons behind each pillar — stated plainly.

01 · Equal access
i
Photography brief — youth karting, golden hour
01
Equal access to sport

Sport unlocks life trajectories — when access is equitable.

Most pathways into motorsport require capital, networks, and proximity to circuits. We reduce those barriers in concrete ways: subsidized seat-time, mentorship from active drivers, and structural partnerships with karting academies.

The order-of-magnitude gap in early career investment between male and female drivers in single-seater pathways.
02 · Safety
i
Photography brief — driver education, classroom
02
Mobility safety as a public good

Safety is learned — long before a license is earned.

Mobility safety is a public good built through education, awareness and shared responsibility. We work with schools, municipalities and federations to embed safety practice early — and to make it cool, not corrective.

1.19M People killed each year on the world's roads. Mobility safety is the most preventable systemic harm of our time.
03 · Innovation
i
Photography brief — telemetry, engineers, lab
03
Responsible mobility innovation

AI is reshaping mobility. Direction matters more than speed.

Connected systems, autonomy and cybersecurity are redrawing the boundaries of who is responsible for safety on the road. We fund and convene the public-interest research that makes those boundaries explicit.

2030 The horizon by which most new vehicle architectures will be software-defined. Public-interest oversight cannot wait until then.
04 · Welfare
i
Photography brief — recovery, training room
04
Athlete welfare

The career is short. The person isn't.

Athlete welfare goes beyond performance — encompassing prevention, recovery, mental health and life transitions. We build structural support for athletes during, between and after their competitive years.

40% Of high-performance athletes report symptoms of anxiety or depression at career transition. Structural support changes that number.
/
Year one

Built to be measured.

A foundation should not be judged by what it announces — but by what it changes. We publish targets and outcomes annually.

120+
Young drivers reached
in year-one programs
4
Active program
pillars launched
12
Institutional partners
across 6 countries
CHF 2M
Initial commitment
across the four pillars
Founder's note
Motorsport taught me discipline, resilience and the pursuit of excellence. Through this foundation, I channel that level of performance into meaningful impact — supporting initiatives that promote responsibility, safety and opportunity through sport.
Laura Villars Founder · CEO · Racing Driver
Partnership

Whether you are an institution, a corporate or a federation — let's talk.

We welcome conversations with partners who help advance our mission and public-interest impact. Each partnership is structured around measurable outcomes within one or more of the four pillars.

Partner with us

// Sample partner roster — to be confirmed and updated.